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What industries are the most mobile?ĥ5% of all time spent on retail websites takes place on a mobile device. That said, 32% of marketers have shied away from AMP because they don’t have the developer capacity to implement it. AMP is a project rolled out by Google and Twitter, and it’s basically a stripped-down version of HTML that allows mobile pages to load much faster.ĪMP pages are meant to be “so fast they appear to load instantly,” which could help manage those pesky customer expectations we talked about earlier. So, what can be done about these issues? Some site owners turn to Accelerated Mobile Pages, or AMP. Had formatting that was difficult to read? 48%.Crashed, froze, or received an error? 51%.Of those mobile users, how many have encountered a website that… What are the most common problems on mobile?Ħ0% of mobile internet users say they’ve encountered at least one problem while browsing within the last 12 months. If you’re looking for an easier goal: 64% of smartphone users expect pages to load in under four seconds, while 74% of mobile users in the US would abandon mobile sites that don’t load within five seconds. When it comes to waiting for pages to load, most consumers think they’re more patient than they actually are.Ĩ5% of mobile users expect pages to load as fast or faster than they do on desktop, while one study of UK consumers even found that 14% of shoppers expect pages to load instantly on mobile. How do users’ expectations differ on mobile vs desktop? In fact, 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile, while 73% of mobile users have encountered websites that take too long to load.